Getting hits on your blog is not easy, but if you get it right it is very satisfying and rewarding to know people regularly pass by and visit your own blog. Here are some tips to get those hits and i get things there is no reason why you cannot become one of the best bloggers around.
1. Blog Topic
The topic of your blog is really important. When you want lots of hits you need to consider where you are going to find the readers. If you are writing about the cracks in your walls, you need to know where to find the people who like to read about it! Otherwise you are doomed.
2. Search Engine Friendliness
You must flirt with Google like a fine looking female at the dance.
As much as we hope for a regular readership finding your blog on authority sites is where many of your readers will come from. Google is the Internet, you just need to accept it. It is every Political bloggers dream to be at the top of the list when someone types in “Politics Blog” into Google. If someone types in “Random political blog from some unknown wannabe in the North East of England” I want my blog to come up. If someone is searching for what you write about it is a good idea for them to visit your site. Clever trickery to boost your search engine rankings are the key, but you must play the tune or your blog hits will suffer. Rightly or wrongly Google does have that level of influence now where sites must cater to their needs.
To do this you write your keywords into the post, no more than 2% of the words. My blogs keywords are things like “Labour, Politics, Political blog” and so on. The following phrase would be a bad example. ‘This post is designed to help bloggers get more hits’. It is better to tweak the wording slightly and be more targeted. Hence… ‘This posting is designed for anyone asking the question, “How do I get hits to my blog?” ‘ The search engines match the exact phrase with the search term and that gets you higher in the rankings and when people see the post match’s what they are looking for, they read your post, magic!
Note that Google are constantly changing their algorithms over what is important to their index of search engine ranking placement. By all accounts, and their own admission, they use very complex combinations of factors to find relevancy in pages.
My probably flawed attempt to simplify the Google algorithm would be that basically the more hits you get, the more relevant your pages are and the more back links you have makes Google believe your page is an authority on the keywords you are using. Google then looks to offer the page as an answer to whatever query you match. It believes your page is better to solve the need of the searcher. You then get more hits.
If you do nothing else but drop in the main keywords into the titles of your posts, which are extremely important, and in the main text body of your page then you are halfway there. Bare in mind major companies employ search engine consultants to maximise this sort of thing so just do your best here.
3. Communicate with other Bloggers
This is my first rant. I have found that on the whole most political bloggers do not link to me easily. I chose a selection of links that you can find on the right that I actually read rather than just spewing random links all over the place. Many of the blogs I have read particularly in the Political sphere have tons of links. A link in there to your blog is good but generally lost in the volume. But it is still a good idea to contact all of the blogs and ask for a link. I must mention that some of the blogs I contacted were excellent and linked to me straight away. Around 20%. So, like sales, this is a numbers game.
You should canvass for link probably after your blog has been actively updated for 10weeks or so. Hopefully the incoming blogger, who no doubt will have an inflated sense of ego because they are “established”, will want to see you are a reasonable blog before linking. To be fair to the established blogs a lot of blogs come and go. You need to show you are sticking around for the long haul. Should they decide they will return to your blog, they will most likely place a link to you on their blog. Some bloggers will even make a small mention of your blog in their posts which encourage viewers to click through. You should write a small post on your blog thanking them if this happens, this can solidify the abstract relationship and make the linking friend more positive towards you.
I have found a general aloofness in people when discussing links. Some are very protective over their status when linking to someone else when to it really makes no difference to their blog. I start off by linking to everyone but over time I remove links that either ignore my email, or only have the Industry set of links on their site. New bloggers should be encouraged and a link costs nothing. Oh, and never pay for a link unless you have a commercial reason for doing so.
A simple email asking for a link with your display name and url should be enough. Offering reciprocal links will not help you to begin with. Most blogs you want to share with are far more established and they will know their link to you is far more valuable to you than vice versa. Better to say “I have already linked to you and would like you to consider linking to me if my blog fits your criteria”.